Questions!!!! 27-2-8

Endism: A Concept created by John Seely Brown. This Perspective sees new technologies as replacing new ones. A good example of this is; when the CD arrived, people predicted the end of the written book. This is applicible to today; iPods replacing CD players, HD1080p Televisions replacing HD Ready or LCD. Technology has made a tremendous leap over the years, and is still developing further.
Media Ecosystem: Created by cultural critic Neil Postman. He proposed the notion of media ecology. Obviously the idea has come from science and can basically be defined as: the dynamic system in which living organisms interact with one another and with their environment. But The main point he was trying to get across, is "An ecosystem is never static; it's in a state of perpetual ferment"<<< This is the bit we need to remember, as it can be strongly related to the media. The organisms decribed in our media ecosystem include broadcast and narrowcast television, movies, radio, print and the internet. He goes on to explain that the predominant organism is Broadcast TV!!!
Narrowcasting: For Example "SKY" has many narrowcast channels, for example: Extreme Sports Channel. Narrow casting is basically the programmes, or channels specifically for a certain target audience. With narrowcasting the programmer or producer assumes that only a limited number of people or a specific demographic group will be interested in the subject matter of a program. Also for example, music television is presented on MTV (Music Television, VH1 (Video Hits One), and TNN (The Nashville Network); CNN (Cable News Network) offers 24-hour news coverage; ESPN (Entertainment Sports Network) boasts an all sports format.
Differences between "the Internet" and "the Web": The Web and the internet are not synonymous. The web is just one kind of traffic that runs on the internets tracks and signalling. "The Internet is a massive network of networks, a networking infrastructure. It connects millions of computers together globally, forming a network in which any computer can communicate with any other computer as long as they are both connected to the Internet. Information that travels over the Internet does so via a variety of languages known as protocols." "The World Wide Web, or simply Web, is a way of accessing information over the medium of the Internet. It is an information-sharing model that is built on top of the Internet. The Web uses the HTTP protocol, only one of the languages spoken over the Internet, to transmit data. Web services, which use HTTP to allow applications to communicate in order to exchange business logic, use the the Web to share information. The Web also utilizes browsers, such as Internet Explorer or Firefox, to access Web documents called Web pages that are linked to each other via hyperlinks. Web documents also contain graphics, sounds, text and video. (taken from Here)
What is a push and Pull medium???: These words basically "capture the essence of where we've been and where we're headed". For example Broadcast TV is a 'push' Medium: the producers decide what content is going to be shown, and the public has no choice, apart from changing the channel, to watch it. The Web is the complete opposite, the public has a choice whether to click on it or not: YOUR IN CHARGE.
What is the positive aspect of blogging?: Blogging can be defined as "keeping an online Diary", and it enables users to publish thoughts (however irrational and pompous!) which others are able to view, and this enables the audience to make judgements. Also the idea of an iradication of this "one-way street" allows users to use this platform as an opportunity.