20 Mark Essay response

Discuss how far young people's use of media technology deffers from that of their parents:There are a vast number of different technologies out in the 21st century, all appealing to different target demographics, and all with a specific purpise; to entertain. The diverse range of new media technologies provides the consumer with constant updates and new products. Young people tend to use media technology on a much larger scale than the older, more traditional audience. But how do you define "young" in this modern day and age. Anyone upto even their 40s is influenced by new media, for example; the brand new mobile handsets, gaming consoles, even cars are "iPod" compatible. Most of the modern day gadgets are aimed at the youth audience, for example, in the gaming industry most of the games are aimed at kids around the ages of 20 and lower.
One company which has changed the way in which we consume gaming is "Nintendo". With the release of the Wii and the DS lite, now families can also enjoy the delights of gaming. The Games on the Wii are mostly aimed at young children and families, and the whole interactivity and way in which you play it is especially unique, as it gets everyone off the sofa and involved.